Ever an innovator, Souheil is always seeking out new challenges, and one came along through his meeting with R&D expert Amine. Together, inspired by the stories from a friend about the daily challenges of living with urinary incontinence, the two entrepreneurs decided to combine their skills and develop a new solution to transform patients’ lives.
ProvenMed’s R&D team set out to find a new approach to this problem. They talked to patients who had tried everything on the market but never found anything that provided the long-term relief they needed, learning what was missing and the things patients actually needed to give them relief. It is this experience, with direct input from patients, that led to the development of ActivGo for men.
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